You might make the first sale. You might give the primary treatment. But to your own practice - particularly on a subconscious level - your patients don't come back without a basis for a trusting relationship if they do not trust you.
You could have the best marketing strategies on the planet - or you mightn't have marketing strategies - but without a basis for trust they can be shortsighted as well as the longterm value is lost.
Finally there are typically at least two reasons anyone is in company or setting up their particular practice. Either simply because they love the things they do and/or because they would like to bring in income and substantial wealth. As a dentist i